Drinking Pernod with locals, rolling in lavender fields getting whorls stuck in my hair, and lazy vineyard-hopping afternoons were just some of the activities I did not partake on a recent trip to France. I went to the Marseille-Provence region for 14 days and sort of locked myself in a hotel room to get some work done. Sure, I could have just stayed in New York — shut the office door, turned on some beats, and enabled the DND option on my phone promising myself only to step out for lunch. The thing is, passing a vineyard versus someone calling you bitch because they bumped into you was more alluring. Plus, this wasn’t a campaign or a proposal I was conjuring that needed concentration. This was a new growth strategy, a new business plan, a new ethos and they required more than just an afternoon replete with distractions. I needed something more. I needed a workation.

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