Some of the greatest brands owe their success to their brand story. From companies like Jameson and Warby Parker to personal brands like Bethenny Frankel and Oprah, at Behind The Brand we dissected how the story behind the brand can drive brand success. Panelists included Joanna Seddon, President Global Brand Strategy, Ogilvy Mather; Jason Harris, CEO Mekanism Digital; Bryce Gruber, CEO Luxury Spot; and Alona Fromberg-Elkayam, Brandinista.

This event was open to members and non-members of The Soho House.