I organized a panel called Rebranding Islam during the time the Ground Zero Mosque was to be built. As a citizen and as a Jew, I wanted to support my Muslim friends in their right to have a place to worship, but I wanted to make sure that if I was fighting for them, they were fighting against terrorism. And they were, but the message was fragmented, nobody owned it and no central figure was rallying this idea–so the public never heard. My esteemed panelists were Michael Maslansky, a naming and public relations expert of Maslansky and Luntz and Daisy Khan, head of ASMA and wife of Imam Khan the founder of the Cordoba Center which is known to many pejoratively as the “Ground Zero Mosque.” I was honored to have Joel Mowbray, esteemed Capital Hill journalist moderate the panel. To learn more about the event go to SXSW website here.