I am The Brandinista. I get people talking about your brand.
My sweet spot is the ability to contextualize a brands place in the world, industry, and audiences’ life, using analytics and an informed gut. I uncover human truths and needs to create unexpected brand experiences around those truths. This is how people fall in love with the ideas I create. As a creative leader, I not only create, but am fluent in leading and educating creative teams and corporate stakeholders within an optimized creative and content operation.
As an award-winning image maker, I’ve helped some of the most recognized brands of the decade, from IBM and Yahoo to Marriott, connect deeply with their critical mass audiences through multi-platform brand experiences and identities.
To get meaningful attention in today’s landscape, it’s more important than ever for brands to not just be where audiences are, but to answer, through content, why they should care. But we can’t stop there. When we answer, the brand voice must be clear.
I speak and write about brand, design, and culture including a style/culture column for the Huffington Post and conferences like SXSW, Internet Week, Digital Content Summit, and am a commentator on content and brand for shows like The Strategy Room on Fox. I also conducts seminars around the country and have mentored startups since 2009 at General Assembly and now 1776.
It’s no surprise I am doing what I was meant to do. As a first generation American and granddaughter of Holocaust survivors, I do not take for granted the freedoms and choices the marketplace provides, and my job is letting people know about those choices to make their lives better. When I was in college at American University, my dream was to become Barbara Walters, but when I took a design class–everything changed. To design a brand and the elements that allow people, in just a few seconds–to understand the what, the why, and the how of a company became my calling.
I am also an exhibited painter, marathon runner, and lover of the Oxford comma.
2016: Building Your Personal Brand, Women in Commications X NYU
2016: Hit A BrandSlam: How To Build Your Personal Brand to Sell Your Startup @1776
2015: British Museum, Speaker for Digital Content Summit. Topic: Managing Editorial Planning
2013: Internet Week, Panelist. Topic: Branding and selecting SDK’s
2013: Soho House, Panelist and Speaker. Topic: Behind The Brand
2012: Norton Art Museum, Panelist. Topic: The Art of Technology 2012: General Assembly, Teacher/Creator. Topic: Best/Worst Brands.
2012: Soho House, Speaker + Producer. Topic: BrandSlam Bootcamp
2011: SXSW, Panelist + Producer. Topic: Rebranding Culture 2010: Fox’s Strategy Room with Eric Bolling, Recurring commentator.
2009: Creator of ‘It’s a Brand New World,’ a seminar series for small business.
2018: Drum Award, Platinum, Content Cantina
2017: Shorty’s Award: Best in Storytelling
2016: Webby Honoree, Marriott Traveler
2016: Finalist for Digiday’s Publishing Award, Marriott Traveler
2016: HSMAI Gold, ‘LoveTravels’
2015: Webby Award: People’s Voice for Marriott’s Reddit Campaign: Best Use of Native Advertising
2015: HSMAI Silver Award for ‘LoveTravels’ + Marriott Rewards ‘Make It Happen’
2013: Featured Artist for Anti-Defamation League’s Justice, Advocacy & Art
2012: Emmy Nominated Work for Doctors Without Borders ‘Starved For Attention’
2009: Honoree, Webby Awards, Lawyers.com 2009: Honoree, National Press Club, LexisNexis.com
1999: Clio Award, Popblaster: Animated game for Proctor and Gamble’s Pringles
1997: Casie Award, Covergirl.com
1997: Woman in Advertising Citation of Excellence, Covergirl.com web site
1997: Web Changes Everything, Exhibit at The Museum of Modern Art’s Sculpture Garden
2009-Present: Writer of two columns in the Huffington Post: Best/Worst Brands and Icon of The Day.
2010: Writer, iMedia Cover Story, “2 Brands in the Social Media Dark Age”