I am The Brandinista. I drive people crazy. In a good way.
As an award-winning image maker, I’ve helped some of the most recognized brands of the decade, from Yahoo to Marriott, connect deeply with their critical mass audience through multi-platform brand experiences and identities. My sweet spot is the ability to understand the world, the industry, and the audience because using analytics and an informed gut, I track patterns of desire and then create new ideas and brand experiences around those desires. This is how people fall in love with the ideas I create.
I speak and write about brand, design, and culture including a style/culture column for the Huffington Post and conferences like SXSW, Internet Week, Digital Content Summit, and TV commentatating for shows like The Strategy Room on Fox. I also conducts seminars around the country and have mentored startups since 2009 at General Assembly and now 1776.
After years of building large global brands, I launched my second successful startup and lifestyle brand, Far From Timid, selling products for home and fashion designed from trademarked patterns I created. Far From Timid’s distinct aesthetic is something all its own, urban luxury. All products are made in USA and Canada.
Prior to launching this startup, I was the Managing Creative Director of Marriott International’s Creative + Content Studio managing a team of over 30 writers, editors, designers and producers developing cross platform narratives across platforms for 18 brands that included Renaissance, JW Marriott, and Ritz Carlton. My key projects were #LoveTravels and Marriott Traveler.
Before Marriott, I founded a digital brand agency (which I later sold) in NYC after working as Creative Director at agencies like Razorfish, Grey, and on the brand side, Yahoo and MSNBC. My awards include a Digiday Publishing Award, Webby, Clio and an Emmy Nomination and my work has been shown at the Museum of Modern Art.
As a first generation American and granddaughter of Holocaust survivors, I love the opportunity and choice that America provides. And that’s why I love doing what I do–letting people know about the choices they have to make their lives better. I am also an exhibited painter, marathon runner, and lover of the Oxford comma.
2016: Building Your Personal Brand, Women in Commications X NYU
2016: Hit A BrandSlam: How To Build Your Personal Brand to Sell Your Startup @1776
2015: British Museum, Speaker for Digital Content Summit. Topic: Managing Editorial Planning
2013: Internet Week, Panelist. Topic: Branding and selecting SDK’s
2013: Soho House, Panelist and Speaker. Topic: Behind The Brand
2012: Norton Art Museum, Panelist. Topic: The Art of Technology 2012: General Assembly, Teacher/Creator. Topic: Best/Worst Brands.
2012: Soho House, Speaker + Producer. Topic: BrandSlam Bootcamp
2011: SXSW, Panelist + Producer. Topic: Rebranding Culture 2010: Fox’s Strategy Room with Eric Bolling, Recurring commentator.
2009: Creator of ‘It’s a Brand New World,’ a seminar series for small business.
2016: Finalist for Digiday’s Publishing Award, Marriott Traveler
2016: HSMAI Gold, ‘LoveTravels’
2015: Webby Award: People’s Voice for Marriott’s Reddit Campaign: Best Use of Native Advertising
2015: HSMAI Silver Award for ‘LoveTravels’ + Marriott Rewards ‘Make It Happen’
2013: Featured Artist for Anti-Defamation League’s Justice, Advocacy & Art
2012: Emmy Nominated Work for Doctors Without Borders ‘Starved For Attention’
2009: Honoree, Webby Awards, Lawyers.com 2009: Honoree, National Press Club, LexisNexis.com
1999: Clio Award, Popblaster: Animated game for Proctor and Gamble’s Pringles
1997: Casie Award, Covergirl.com
1997: Woman in Advertising Citation of Excellence, Covergirl.com web site
1997: Web Changes Everything, Exhibit at The Museum of Modern Art’s Sculpture Garden
2009-Present: Writer of two columns in the Huffington Post: Best/Worst Brands and Icon of The Day.
2010: Writer, iMedia Cover Story, “2 Brands in the Social Media Dark Age”