Create a Snapchat experience layer that is highly interactive, shareable, and engaging at Art Basel to help client launch their handle within the environment–a partnership with Dwell magazine.
Develop micro content ideas that demonstrate how Dots can engage it’s current and potential audiences in Snapchat and across platforms after Art Basel.
The brand is about playing beautifully and the exhibit is about social furniture. We connected these two ideas to create an experience where people can connect with the Dwell design furniture and with one other in the space while learning about the DOTS brand and handle in a very minimalist way. As in the game, when a connection is made, there is beautiful success and winning involved–a master of your craft feeling. And on the ground at the event, we want people to not only interact with the furniture, but show winning when they interact with each other. The more interaction, the more engagement, the more people will snap.