IBM: Dream It Done

CHALLENGE
We needed to create awareness for IBM Services, IBM’s equivalent of Accenture. According to a brand health study, IBM Services was not previously known or trusted for its digital transformation services that make up 35% of IBM’s revenue. In conjunction with a new brand, we launched a campaign, Dream It Done, to bring awareness to the consultancy services IBM offers. We launched this during our biggest global event, Think, which brings millions of influencers, clients, and partners to connect with IBM’s business units.

SOLUTION
By itself, the IBM Services brand is a set of colors, fonts, and layouts, we created a campaign that will give it voice, a place for audiences–existing and potential clients, analysts and media– to rally around.  We created an umbrella storyline, Dream It Done to punctuate our dedication to YOUR vision, YOUR business problem and whatever you dream, IBM Services will help you get it done. 

CONCEPT STATEMENT
Success today, for business execs, is all about balance. Having the technology, and the creativity. Being on top of what’s a passing fad, and knowing what creates long-term value. Keeping the business running, but discovering new ideas along the way. Learn from a team of IBM consultants (with both the expertise and the imagination) to help you find the balance you need to dream big but execute bigger.

RESULTS:
6.1 M reach
34 M impressions from
4,700 mentions by
1,020 users