We needed to create awareness for IBM Services, IBM’s equivalent of Accenture. According to a brand health study, IBM Services was not previously known or trusted for its digital transformation services that make up 35% of IBM’s revenue. In conjunction with a new brand, we launched a campaign, Dream It Done, to bring awareness to the consultancy services IBM offers. We launched this during our biggest global event, Think, which brings millions of influencers, clients, and partners to connect with IBM’s business units.
By itself, the IBM Services brand is a set of colors, fonts, and layouts, we created a campaign that will give it voice, a place for audiences–existing and potential clients, analysts and media– to rally around. We created an umbrella storyline, Dream It Done to punctuate our dedication to YOUR vision, YOUR business problem and whatever you dream, IBM Services will help you get it done.