In November 2015, I launched a collection of products for home and fashion that I designed and conceived. I also set up the marketing and brand strategy for this brand. Far From Timid is an on demand lifestyle brand selling products for home and fashion. It’s where street meets mid-century modern in a new style called STREET MODERN. Comfortable, sleek and day to night. Where rhythm and soul meet vibrant geometry. Every product is limited edition and made from original patterns I designed that you can’t get anywhere else. Five percent of the profits go to a seed fund that gives grants to artists (music, art, dance) that are contributing to their community.
Far From Timid
With little marketing budget, we were able to partner with Universal Music for the launch of this brand. After creating the logo, brand name, website and all collateral assets, I developed an influencer campaign called #LoveOutLoud partnering with The Voice’s Matthew Schuler who did a pop up concert for us on The High Line in NYC and endorsed the brand.
- Far From Timid