CHALLENGE
Digital transformation can create potential pitfalls for businesses—but also significant opportunities.
Every 2 years IBM’s equivalent of The Mckinsey Report releases a Csuite study to help drive eminence for our IBM Services experts. Typically it is launched with a website and key art. I wanted to create a conversation, a repeatable format, social first, so that we could truly connect with the Csuite and introduce them IBM Services. Not just for a single moment, but to build a community.
SOLUTION
Inspired by the 100 Days of Happiness and the 100 Days Challenge for Leaders, I created 100 Opportunities 100 Days. Over the 100 Days, we shared 100 Opportunities: stories of CxO’s who’ve envisioned the future, taken bold risks, and seized their moment. These were be paired with stats and charts that inspire thinking around the dangers of staying stagnant, as well as a world filled with expanding possibilities.
We also launched a film, promoted and launched at Mobile World Congress in partnership with CNBC.
