LexisNexis Global Rebrand + UX Redesign

CHALLENGE

LexisNexis wanted to create a seamless global brand, culture, and user experience while not interrupting revenue and brand equity in their markets. LexisNexis tasked me as part of an enterprise-wide initiative to reposition the well-known research and data company from a Product company to a Solutions Company and redesign their brand identity and their user interface in over 30 markets.

Additionally, LexisNexis wanted to incorporate a Corporate Responsibility message as part of the rebrand and user experience redesign.

SOLUTION
My team and I conducted market research in 28 markets to find a message and architecture that would work in all countries and all market types, large and small. The user experience would also need to reflect both local and global content and seamless global brand experience. We identified product inventory, growth and sales strategies, and challenges in each market.

We organized summits in both ECLA (Europe) and APAC (Asia) to socialize the brand and user experience and met with each market individually to localize and attune content where necessary. The user experience could now reflect both local and global content.

RESULTS
• Launched 28 global market sites in 14 months
• 22% avg traffic increase across all markets
• Web sales conversions increased 16%
• ebook sales increased 12%
• Winner of Best Cause Campaign at The
National Press Club for PR News
“When you want something done well, done right and on time, when you want to develop a relationship with a creative agency, you need to work with Alona.”

Silvian Rosario | Sr. Director, Global Brand, Reed Elsevier