To attract acquisition of new millennials to the loyalty program through the Megabonus program of double points.
Feature people daydreaming at home or at work and the places they’d rather be through illustration that draws a new reality, a more rewarding reality, that Megabonus points can be used for. This concept was on owned and earned platforms across social, web, and direct mail. We also created an app that allowed you to upload your own photo and add different “new realities” to your photo and share with your friends. We worked with illustrator Julia Rothman.