Greatroom Bourbon Program

CHALLENGE
Lift & Shift perception of the MH brand among discerning millennials who want to unwind by creating awareness of the MH Bourbon program Drive traffic to the Greatroom lobby bar from 5-7 pm

SOLUTION
On property activation that tells the story of the world of bourbon and all of its virtues from  slow, smooth sips to the way the flavor lingers.

Client

  • Marriott Hotel