Pop-Up Hero for Marriott Hotels

CHALLENGE
Marriott Hotels needed a fun and innovative social media campaign to promote the activation of the “local retail pop-up shop,” a Travel Brilliantly co-creation idea
inspired by a guest’s desire to purchase unique gifts from local retailers and artisans without having to leave the hotel. In partnership with American Express® and
its Shop Small® campaign, the brand chose two hotels – the Atlanta Marriott Marquis and the Boston Marriott Long Wharf – to set up in-hotel pop-up shops for the month of November.

SOLUTION
A video campaign that showcased the hotels’ pop-up shop customers as ‘heroes,’ whose shopping experience stories were easily relatable to other guests seeking authentic moments during their travels

and the ability to support small business. The five testimonials (four :15- and one :60-second videos) became social assets for both organic and paid posts, appearing on Facebook, Twitter, YouTube and TravelBrilliantly.com.

RESULTS
Marriott Hotels was able to play in the social space in a way that is relevant to its’ target guests: with short, believable stories that focus on the customer, while still lifting and shifting perception of the brand.

See more videos here and here