CHALLENGE
Move Marriott International from a hotel company to a travel company and publisher by winning the SEO game.
SOLUTION
Lead the creation of Marriott’s first enterprise online magazine, Marriott Traveler, in March 2015. Vision was to create a site to support Marriott as a purveyor of unique travel experiences. The content and experiences delivered access to the most unique local experiences you can’t find anywhere else. We developed repeatable formats and serialized content for the time-constrained traveler–the day traveler or an extended adventurer. Content partnerships with influencers like Jacks Gap and Sonia Gil, along with the distribution that spanned across all Marriott house brands, were key in generating traffic and awareness.
Developed brand positioning, identity, UX, content strategy, brand and content guidelines, and ideated the 300 pieces of launch content in various forms (video, infographics, articles) with an incredible team. Co-wrote and produced all videos.
