Pringles

CHALLENGE
Proctor & Gamble wanted to create engaging rich media content for a teenage audience.

SOLUTION
My team and I created The PopBlaster, in partnership with KPE, allowing users to select one of 4 backbeats as a harmony and then select different Crunch sounds as the melody. Users could create their own music, save it, and send it to their friends.

Client

  • Pringles